La Cage: The new bougie Kensington sports bar trying to change the game

Does London need another sports bar? The capital is hardly short of a spot or two to chill out (or rage) and indulge in the big Premier League match, cricket showdown or Formula 1 race. Well it’s got one, and it is fair to say it’s purposely positioning itself in a different lane. Because the latest addition to Kensington High Street is La Cage Montreal Sports Brasserie. It’s a little bit too flashy for the average sports fan with its metallic tones and mirrors a stark contrast to the comfy sports bar booths you’d find elsewhere in London, but setting up shop in the lucrative Knightsbridge-Belgravia corridor appears intentional. “The biggest issue in London is the real estate,” its founder Jean Bedard tells City AM. “It s very expensive to have a good location and when they presented me with that location; well it s a very high-end sector. “We re not going [up] against pubs, we re trying to bring a new experience to the customer in Europe. We elevate our decor to be at the lev